KonnektU (Srm Solutions)

Srm Solutions is the developer of the KonnektU project, CDP platforms (customer data platform, CDP) for collecting and working with client data from different information and marketing channels and aggregating them into a single profile for personalizing marketing and media optimization using ML algorithms and BigData methods . Platform clients also have access to solutions for launching promotional campaigns, automating loyalty programs, direct marketing communications, targeting and analytics services. To enrich the client profile, more than 50 CRM, DSP, e-mail, tracking, advertising platforms and other data providers are connected to KonnektU in order to increase the speed of implementation and reduce the cost of advertising campaigns.

The services of KonnektU are used by Russian and international companies from the fields of FMCG, DYI, e-commerce, retail, auto, real estate, development and advertising. In 2020, about 250 promotional campaigns and loyalty programs were implemented with the help of platform services; as of 2021, KonnektU's customer databases contain more than 60 million consumer IDs.

2021: MTS will invest 120 million rubles in KonnektU

On August 30, 2021 , MTS announced the signing of a binding agreement on the investment of its corporate venture capital fund in the KonnektU client data management platform. The volume of MTS investments in round A will amount to 120 million rubles.

KonnektU plans to use the funds raised to develop the data analysis platform and tools, as well as to expand sales channels and strengthen the team, MTS said.

KonnektU is one of the leaders of the Russian CDP market and provides customers with a wide range of services, including the ability to work with mobile operators. We have seen a geometric increase in demand for the collection and processing of available consumer data to improve customer experience and are forecasting annual industry growth of an average of 35% in the next five years. MTS and KonnektU have many options for partnership, in particular, we are considering the possibility of connecting MTS advertising services based on Big Data to the platform, "says Islam Midov, head of the MTS venture capital fund.

Srm Solutions revenue in 2020 amounted to 186.2 million rubles, showing an increase of 59%

Regarding services, MTS explained to TAdviser that MTS plans to make its own products available to customers of the KonnektU platform, allowing MMS SMS mailing, setting up targeted advertising on social networks, programmatic advertising, CPA advertising and lidogeneration. KonnektU customers will be able to more accurately configure advertising campaigns using Big Data MTS.

And KonnektU expects that the partnership with MTS will allow current and new customers of their company to gain access to technologies and capabilities of big data processing, advanced analytics.

Together with MTS, we plan to create new products and services that allow analyzing consumer behavior in online and offline channels, building personal communications to increase the efficiency of digital customer companies, "said Alexander Ragozin, founder and CEO of KonnektU.

In August 2021, shortly before the announcement of the deal with MTS, the developer of KonnektU, Srm Solutions, transferred to 100% ownership of Connect LTD, based in Cyprus, according to the database of legal entities Kontur.Focus. " Prior to that, Russian individuals were listed as the owners of Srm Solutions. Alexander Ragozin had the largest share in the company - 40.15%. A share of 20.45% of the authorized capital was owned by Yulia Holodova, 14.87% - Ekaterina Aleksenko. 13.38% - Vladislav Shvaybovich, 7.44% - Alexander Sevoyukov, 3.72% - Evgeny Zhdanov. At the time of publication, MTS could not comment on TAdviser the appearance of a Cypriot offshore company instead of individuals in the founders of Srm Solutions.

Srm Solutions revenue in 2020 amounted to 186.2 million rubles, showing an increase of 59%. The company received a net profit of 19.6 million rubles.