KonnektU Srm Solutions

Srm Solutions is a developer of the KonnektU project, a CDP platform (customer data platform, CDP) for collecting and working with client data from various information and marketing channels and aggregating them into a single profile for personalizing marketing and media optimization using ML algorithms and BigData methods . Platform customers also have solutions for launching promotional campaigns, automating loyalty programs, services for direct marketing communications, targeting and analytics. To enrich your customer profile, more than 50 CRM, DSP, e-mail, tracking, advertising platforms, and other data providers are connected to the KonnektU to increase the speed of implementation and reduce the cost of advertising campaigns.

The services of KonnektU are used by Russian and international companies from the fields of FMCG, DYI, e-commerce, retail, auto, real estate, development and advertising. In 2020, with the help of platform services, about 250 promotional campaigns and loyalty programs were implemented, customer databases KonnektU as of 2021 contain more than 60 million consumer IDs.

2021: MTS invests 120 million rubles in KonnektU

On August 30, 2021 , MTS announced the signing of a binding agreement on the investment of its corporate venture fund in the KonnektU customer data management platform. The volume of MTS investments in round A will be 120 million rubles.

The raised funds KonnektU plans to direct to the development of a platform and data analysis tools, as well as to expand sales channels and strengthen the team, MTS said.

KonnektU is one of the leaders of the Russian CDP market and provides customers with a wide range of services, including the ability to work with mobile operators. We see a geometric increase in demand for the collection and processing of affordable consumer data to improve customer experience and predict annual industry growth of an average of 35% in the next five years. MTS and KonnektU have many options for partnership, in particular, we are considering the possibility of connecting to the MTS advertising services platform based on Big Data, "says Islam Midov, head of the MTS venture fund.

The revenue of Srm Solutions in 2020 amounted to 186.2 million rubles, showing an increase by 59%

Regarding services, MTS explained to TAdviser that MTS plans to make platforms available to customers KonnektU its own products that allow you to carry out SMS and MMS mailings, configure targeted advertising in social networks, programmatic advertising, CPA advertising and leadership generation. Customers will KonnektU be able to more accurately customize advertising campaigns using Big Data MTS.

And the KonnektU expects that partnership with MTS will allow current and new customers of their company to gain access to technologies and big data processing capabilities, expanded analytics.

Together with MTS, we plan to create new products and services that allow us to analyze consumer behavior in online and offline channels, build personal communications to increase the efficiency of digital customer companies, "said Alexander Ragozin, founder and CEO of the KonnektU.

In August 2021, shortly before the announcement of the deal with MTS, the developer of KonnektU - the company Srm Solutions - passed into 100 percent ownership of Connectou LTD, based in Cyprus, according to the data of the Kontur.Focus legal entities. Prior to this, the owners of Srm Solutions were Russian individuals. The largest share in the company was Alexander Ragozin - 40.15%. Yulia Kholodova owned a share of 20.45% of the authorized capital, 14.87% - Ekaterina Aleksenko. 13.38% - Vladislav Shvaybovich, 7.44% - Alexander Sevoyukov, 3.72% - Evgeny Zhdanov. At the time of publication, MTS could not comment on TAdviser the appearance of the Cypriot offshore instead of individuals in the founders of Srm Solutions.

The revenue of Srm Solutions in 2020 amounted to 186.2 million rubles, showing an increase of 59%. The company received a net profit of 19.6 million rubles.