Smart purse (SWiP)

The Umny koshelek (LLC) company develops a contactless payment system of SWiP. A system automatically distinguishes the buyer in programs of loyalty and considers discounts and bonuses at payment. So service accelerates payment process at the checkout.

History

2020: MTS purchased 15% of the company

On January 22, 2020 it became known of sale of a 15% share in Swipglobal (the owner of Smart Purse company) to the telecommunication operator of MTS. The price of the transaction is not set.

As reported in MTS, the company can increase a share in Swipglobal in case of achievement of certain results a startup. The last intends to use the involved investments into further development of the Swip platform in the Russian market.

It became known of sale of a 15 percent share in Swipglobal (the owner of Smart Purse company) to the telecommunication operator of MTS

The transaction will help to strengthen examination of MTS in biometrics and to create the new solutions for partners of an ecosystem of MTS enriched with Big Data. We will give to SWiP company support in promotion of the biometric platform on the market and start of new unique products for business — the vice president of MTS for strategy and development Alexander Gorbunov said.

According to the head of Swip Anatoly Raykhert, the company, having concluded the bargain with MTS, had an opportunity to expand possibilities of the platform and to offer the market the most advanced products enriched with knowledge of MTS of the clients.

The biometrics as a new method of identification in payments actively develops around the world. Similar technologies help business to solve essential problems — to improve client experience, to optimize expenses, and in the long term — to open sale in channels of self-service and in remote links of those goods and services which required obligatory confirmation of age of the client with providing documents earlier — Anatoly Raykhert commented.[1]

In the future, as consider in MTS, identification of the buyer on the person will allow to open sale in channels of self-service or on the Internet of those goods and services which required obligatory confirmation of age of the client with providing documents earlier.

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