Gazprom Media Digital, GPMD GPM-Digital

GPMD (Gazprom-Media Digital) is a video seller in, RuNet a subsidiary of LLC. NSC As of September 2019, it offers advertisers the placement of video ads of various formats on the 20 largest video resources of the Runet (desktop and mobile).

Performance indicators

2018: Monthly coverage of the partner network - more than 23 million people

According to Mediascope, the monthly coverage of the GPMD partner network (players of sites indicated in the company's price list) in 2018 averaged more than 23 million people. The GPMD sites host the majority of TV advertisers from the top hundred (Mediascope TV Index, Russia), while more than 700 companies have become customers of the seller.

On which sites the company sells advertising

As of September 2019, Gazprom-Media Digital acts as an exclusive inventory seller on the websites of TV channels 2x2tv.ru, friday.ru, tv3.ru, tnt-online.ru; holdings Rambler&Co (including, afisha.ru,,, gazeta.ru lenta.ru championat.com), (RBC rbc.ru) and Look At Media; in the Ruform content distribution network (including,,); on the VKontakte Odnoklassniki Invideo Network;; online movie theater ivi Rutube.ruпорталов , Dom2.ru, Nickelodeon.ru, Newstube.ru, Sportbox.ru, khl.ru, Coub.com.

History

2021: Amalgamation with IMHO

In early December 2021, it became known about the merger of large sellers of online advertising Russia IMHO in and GMPD. Under the terms of the transaction, the holding "" Gazprom media(GPM), which owns 30% of GPMD, will withdraw from the capital of the company, and the founder of IMHO Arsen Revazov will not sell his shares and will receive a stake in the combined seller. More. here

2020

Using data from Evotor cash desks in video ads

On February 25, 2020, GPMD (Gazprom-Media Digital) announced the start of using impersonal data from the online cash desks of the Evotor IT company to target video ads. Read more here.

Posting ads on Instagram

On February 18, 2020 Russian , video advertising company GPMD (Gazprom-Media Digital) announced the start of placement advertizing in. social network Instagram Seller became an exclusive partner of the technology platform. MNFST More. here

Start placing Hyper traffic on the GPMD network

On February 13, 2020, the company of the Russian video advertising market GPMD (Gazprom-Media Digital, a subsidiary of NSC) announced the sale of advertising equipment for a mobile video network, the coverage of which will be confirmed by Mediascope. From March 2020, Mediascope begins supplying data on the audience of the Hyper mobile advertising network (GPMD partner) in large cities of Russia. Read more here.

2019: Creation of interactive video content bureau in conjunction with Brainrus and Soija Media

On September 5, 2019, GPMD (Gazprom-Media Digital, a subsidiary of NSC) announced that, together with the agency for interactive solutions for brands BrainRus and Soija Media studio, they created a joint bureau for the production of video content. The project participants note that over the past year, the demand for advertising video formats produced taking into account the peculiarities of user communication with video content on the network has significantly increased.

As part of the project, customers in "one window" mode will receive a full examination in the production of video for TV and digital, including with interactive mechanics. The bureau will focus on creating interactive videos with the ability to conduct dialogue with the audience without interrupting content, extend brand contact with the user, and receive informed and high-quality feedback. Dynamic creatives will be available to customers for personalized contact with the audience. It will also be possible to investigate the effectiveness of the campaign in the video player interface.

Partners bring together creative teams as part of content bureau projects. Soija Media will be engaged in video production based on its own inhouse production. Brainrus will provide its own technology platform for creating interactive mechanics and augmented reality. GPMD is responsible for sales, content management at sites and the formation of advertising products. Consolidation takes place at the operational level, without creating a separate legal entity.

One of the bureau's first projects will be an interactive show and an interactive series. Different types of advertisers will be integrated into the formats, including developers, manufacturers of consumer goods (FMCG), telecom. Advertisers will receive lengthy native user contact and instant feedback.

Among the products that the bureau will offer customers are advertising videos, special projects (shows and TV shows), videos for. The social networks list of available thematic categories includes, sport cuisine, beauty, auto, learning, travel, interviews, music, shows, game content.

Over the past year, customers and agencies have become more likely to contact the GPMD with a request to share recommendations on what the selling advertising video should be. Every year, GPMD rotates 12-13 thousand advertising video reatives. In this area, an extensive examination has been accumulated, which many of our advertisers would like to use. Since the beginning of the year, GPMD employees have acted dozens of times as consultants to media agencies, went to the set to work on the spot with video producers. Content wrestling has all the information about how video advertising affects brand sales and what needs to be done in order to produce a truly effective video. With the help of the bureau, advertisers will be able to receive turnkey high-quality advertising video materials,

{{quote 'author = indicates commercial director of Brainrus Lopatik Alexey|Brands on the Internet compete for user attention with TV shows, movies and video bloggers, so brand content should constantly involve the user in communication and gameplay. Interactive mechanics cope with this task most effectively, which allow the user to make a choice in real time, influence the development of the plot and give feedback, }}

The production of video content is reaching a different level, but there are no analogues of our bureau on the market for September 2019. Combining three examinations will allow you to implement interesting and complex client projects, involve the user in content using interactive mechanics and give the necessary coverage and high-quality views,

2018: Filtering advertising traffic by using Adloox technology

On April 27, 2018, Gazprom-Media Digital announced that it had reduced the number of fraudulent traffic in the first quarter of 2018 due to an audit of advertising inventory based on technology from the international company Adloox. The cleaning procedure allowed the seller to reduce the volume of such traffic to 0.5-2% with an average market indicator in the Russian Federation at 45%.

In the first quarter of 2018, Gazprom-Media Digital (GPMD) conducted an end-to-end measurement of all video platforms of its advertising network using Adloox algorithms, which made it possible to identify and block 9 sources with an increased level of fraudulent traffic (fraud). As a result, in the last week of March, compared to January 1, 2018, the proportion of violations using complex methods of concealing traffic cheating methods (SIVT) decreased from 15.8% to 2%.

The volume of General Invalid Traffic (GIVT) in the GPMD network has also decreased. According to the results of test measurements, the percentage of GIVT traffic in the GPMD partner network in November-December 2017 averaged 0.4-0.5% weekly. However, in some weeks this figure increased significantly: for example, at the end of November, an increase in fraudulent traffic (fraud) was recorded to 1.3%. According to the results of the first quarter of 2018, the average indicator of GIVT traffic did not change and amounted to the same 0.5%, but peak values ​ ​ dropped below 1%.

The decrease in the share of fraudulent traffic did not lead to a decrease in the visibility indicator of advertising on the GPMD network - at the end of March it exceeded 70%. According to the standard of the American organization Media Rating Council (MRC), the show is considered visible if more than 50% of the area of ​ ​ the advertising message is in the visible area of ​ ​ the browser for two consecutive seconds for video advertising materials and one second for banners. Since fraud traffic has a high indicator, the reduction in such traffic is usually accompanied by a drop in visibility. However, according to the internal visibility analysis system, GPMD retained the visibility of video ads on desktop computers at the same level.

GPMD results are better than market averages for Russian and foreign markets. According to international traffic verification companies, in European and American markets the share of fraudulent traffic reaches 5-15%, and the visibility indicator fluctuates within 50-70%. According to Weborama Russia, based on Adloox measurements, the share of visible shows in Runet in 2017 reached 68%, and fraudulent traffic accounted for 45% of the shows. True, the latter indicator may decrease, since in the total percentage of such traffic, Adloox previously automatically included ads in non-updated versions of browsers.

2017

Switching to Adloox Traffic Quality Audit Technology

On December 14, 2017, it was announced that Gazprom-Media Digital had integrated Adloox, one of the largest players in the international market for auditing and verifying advertising inventory, with traffic quality audit technology. From January 1, 2018, the seller launches global inventory monitoring by key parameters - advertising visibility, fraudulent traffic and reputation security. As part of the launch of the traffic filtering system, the company's product line will be rebuilt: the seller goes to work exclusively with licensed equipment, which will account for 98% of advertising impressions, while the price of placement in such content will decrease by 23%. Read more about the project here.

It is assumed that commercial placement will be carried out in completely cleared traffic. The result of test measurements of total incorrect traffic (General Invalid Traffic, GIVT) was within the expected range and amounted to 0.4%, which indicates the actual absence of such violations in the GPMD inventory. At the same time, a number of partners were found to have violations related to the use of more complex and veiled methods of hiding traffic cheating methods (Sophisticated Invalid Traffic, SIVT).

After rebooting the product, GPMD implements video advertising traffic of 20 Internet resources (desktop and mobile):

• portals of leading Russian TV channels NTV, TNT, Match TV, Friday, TV3, 2x2, as well as the dom2.ru website;
• Ruform's licensed content distribution system, including the social networks VKontakte, Odnoklassniki and the Twitch.tv site;
• Rutube video hosting;
• online movie theater Ivi.ru;
• InVideo Network and NewPole video networks;
• sites Rambler and; RBC
• sports resources of KHL.ru and Sportbox.ru;
• Nickelodeon and Newstube themed venues.

Integration of the Adloox system required rebuilding the seller's product line. Until now, GPMD offered advertisers two basic placement options: the Coverage package included ads in user and licensed content, the License package was limited only to licensed video. Now GPMD is switching to a new In-roll product that will work with licensed inventory, which will account for 98% of impressions. At the same time, the indicator of inspection of advertising will be 60%, visibility - 65%. In-roll will include a line of GPMD advertising formats on mobile devices (Pre-roll, Mid-roll, Post-roll, Pause-roll, In-read, Pre-loader) and stationary computers. Deflation of the cost of a thousand advertising impressions (SRM) in the licensed inventory will be 23%: the price will decrease from today's 975 to 750 rubles.

Start exclusive advertising sales on desktop and mobile ivi

Gazprom-Media Digital (GPMD), a player in the video advertising market online movie theater ivi , and at the end of October 2017 agreed on a strategic partnership. GPMD will include ivi in the pool of its Internet sites and from January 1, 2018 will begin selling desktop and mobile inventory in the ivi player on an exclusive basis. Advertisers will have access to all key video advertising formats, including interactive videos and special projects on both platforms. More. here

Coverage of the partner network - over 44.4 million "uni"

According to Comscore, the coverage of the GPMD partner network in October 2017 exceeded 44.4 million "junks."

Partnership with Waves platform to promote ICO services

GPB Digital and the Waves blockchain platform on August 2 announced the signing of a strategic partnership memorandum to promote the benefits of integrated ICO (Initial Coin Offering) services and individual blockchain solutions among enterprises in the real sector of the economy, primarily in the metallurgical and mining sector. As part of the partnership, the Waves platform will provide technology solutions for implementing innovative crypto financing mechanisms. Read more about this here.

GPMD pool - about 30 Internet resources

For June, 2017 the company sells video advertizing on the websites RuTube, Tnt-online.ru, Championat.ru, Dom2.ru, Karaoke.ru, Newstube.ru, InVideo Network, Megogo.ru, "Planeta-Online", LookAtMedia, Sportbox.ru, Slon.ru, Coub.com, Theoryandpratice.ru and also in network of distribution of content Pladform (including, Vkontakte, "Schoolmates"). In total, the GPMD pool includes about 30 Internet resources.

At this time, Gazprom-Media Digital is an exclusive partner in posting video ads for the most popular social network in Russia, VKontakte.

According to Comscore, the coverage of the GPMD partner network in February 2017 exceeded 38.3 million "junks," the available inventory amounted to 3.4 billion views. According to Mediascope, the coverage of the GPMD partner network was almost one hundred percent: in March and April, it reached 95% of the coverage of the entire Runet video segment.

Launch of a new vCPM sales model

Gazprom-Media Digital has launched a new sales model for vCPM, in which the advertiser pays only for showing videos for at least 2 seconds in the visible area of ​ ​ the monitor screen. Sales of so-called visible advertising shows are already in demand among the largest transnational advertisers.

Since June 1, 2017, the seller Gazprom-Media Digital (GPMD) and the media agencies Mindshare and Mediacom, which are part of Group M, have launched the first campaign for the new Viewable Cost Per Mille (vCPM, cost per thousand visible advertising) model. As part of the vCPM model, the customer does not pay for all ads, but only those in which at least 50% of the video player's screen area was in the visible area of ​ ​ the computer monitor for at least two seconds in a row.

The introduction of the new model reflects changes in the practice of purchasing online media advertising, which experts began to record in 2016. In the summer of 2017, the offset of the advertising show takes place at the time of the start of the video. Although it is impossible to provide one hundred percent visibility of an advertising campaign, some advertisers are willing to pay a premium price for those shows that were played within the visibility zone of a computer screen. To resolve this issue, the American Media Rating Council (MRC) campaign, and the international association of the European Bureau of Interactive Advertising (IAB), certified a new standard that essentially redefines what is considered advertising. Large advertisers such as Unilever, NBC Universal and Bank of America have already begun to apply the new model.

GPMD uses a software solution that meets modern international requirements for such systems to measure the visibility of advertising equipment (viewability). The software product is implemented according to MRC and IAB standards. It complies with the IAB-approved VPAID 2.0 and VAST 2.0/3.0 specifications, which describe in detail the work with video content. As part of the product, it is possible to conduct an external audit using most of the current tracking systems.

Multinational advertisers point out that buying only visible displays limits the reach of an advertising campaign, but contributes to increased transparency in inventory purchases. The largest brands increasingly evaluate the purchased advertising inventory not only by quantitative, but also by qualitative characteristics, which, ultimately, leads to a noticeable increase in sales volumes. Preliminary measurements of individual campaigns on the GPMD network showed a variation in visibility parameter in the range of 65-85%.

"The introduction of the vCPM model is the most important product for us this year, as the market ceases to consider the seller of advertising as a simple sales organizer," says Sergey Korenkov, director of business development at Gazprom-Media Digital. - Seller today should act as a guarantor of the quality of the supplied advertising equipment. To do this, GPMD in 2017 switched to continuous monitoring of inventory visibility. We begin to track this parameter for the entire amount of traffic that we have at our disposal, regardless of which purchasing model customers use. At the same time, we set up the system so that it would be beneficial for our media partners to supply as high-quality inventory as possible. "

"For most advertisers in the market, it has long become obvious that not all advertising shows are equally useful and that many factors affect the quality of the advertising product," says head of digital media agency Mindshare Pavel Shumakov. - The desire to control these factors creates demand among advertisers and agencies, which inventory owners are not always able to meet. The GPMD's announced ability to place on the vCPM model for was evidence that the market is maturing and becoming more transparent. "

"A display that

no one has seen has zero value for the advertiser's business. A study by ComScore showed a direct relationship between the visibility of the advertising message and sales growth. Therefore, the topic of visibility of advertising shows on the Internet has recently taken one of the first places in the five most discussed by representatives of the advertising industry, "said Ksenia Sklyarova, digital director of the MediaCom media agency. - It is clear that many messages in traditional media remain invisible - people can switch the TV channel, scroll through the advertising layout in the magazine, ignore the radio clip. The difference between the Internet is that advertisers and inventory owners have the opportunity to measure visibility and try to increase it and switch to new metrics for assessing the effectiveness of advertising campaigns that require completely transparent procurement methods. The launch of the vCPM procurement model by GPMD is evidence of the market's willingness to accept the new rules of the game. We expect to see similar steps from the rest of the players. "

Transfer of 70% of the company to New Service Company

In March 2017, New Service Company became the owner of 70% of Gazprom-Media-Digital LLC, which manages the seller of online advertising Gazprom-Media Digital. The remaining 30% remained with the Gazprom-Media structure.

The authorized capital of New Service Company LLC at the end of April 2017 increased to 596 million rubles, according to the Unified State Register of Legal Entities. When registering the company in October 2016, the authorized capital was only 1 million rubles. After the increase in the authorized capital of the New Service Company, the shares of its founders remained the same as when registering, follows from the Unified State Register of Legal Entities^[1]

Gazprom-Media's share in the authorized capital of the New Service Company increased from 309 thousand to almost 184.2 million rubles. It turns out that 70% of Gazprom-Media Digital were estimated at 183.9 million rubles. Accordingly, the entire seller of online advertising can cost almost 262.7 million rubles.

Irina Osadchaya, director of corporate communications at Gazprom-Media, clarified: the holding "made a contribution to the authorized capital of the New Service Company in the form of a transfer of a 70 percent stake in Gazprom-Media - Digital."

2016

Advertising costs - almost 6.6 billion rubles.

The general director of the Gazprom-Media holding Dmitry Chernyshenko in December 2016 in an interview with Kommersant estimated the share of Gazprom-Media Digital in the video advertising segment at 42%. In general, the costs of it in Russia in 2016 amounted, according to IAB, to almost 6.6 billion rubles. In other words, if we focus on the assessment of Mr. Chernyshenko, then almost 2.8 billion rubles could pass through Gazprom-Media Digital in 2016. client budgets.

"Vkontakte" shows have increased the capabilities of video advertising

In March-April 2016, Gazprom-Media Digital (GPMD) recorded an increase in video coverage and views on its partner network. This happened after the research company comScore began to take into account data on video views on the social network Vkontakte"" in the comScore Video Metrix (VMX) system, which measures the consumption of Internet video. Having installed comScore VMX meters in VKontakte, the meter in March and April 2016 recorded an increase in online video coverage in Runet by 13.9% and 13.3% to 78.7 million and 78.8 million unique users, respectively (comScore VideoMetrix (VMX), 6 +, "all of Russia," desktop).

As a result of the changes, the increase in the coverage of the GPMD partner network, which also includes VKontakte, in March 2016 compared to March 2015 amounted to 42%, exceeding 46 million "uni," and in April 2016 - 35%, increasing to 43.3 million users compared to April last year. Even more significant was the growth rate of inventory: in March, the number of views increased by 179%, to 4.7 billion, and in April - by 165%, to 3.9 billion impressions.

According to TNS Russia (TNS WebIndex, Russia, audience 12-64, cities with a population of 100,000 people or more.), In the spring months, the coverage of the GPMD partner network was almost one hundred percent: in March and April, it reached 95% of the coverage of the entire Runet video segment. If we consider the entire audience of Runet, then in this case the coverage of the GPMD partner network in March-April exceeded 72%.

2015: Revenue - RUB 491.8 mln

According to SPARK-Interfax, in 2015 the revenue of Gazprom-Media - Digital LLC was 491.8 million rubles, profit from core activities - 150.6 million rubles, net profit - 123.5 million rubles.

2014

The number of video screenings on the GPMD network has doubled

The number of video screenings in the partner video advertising network of Gazprom-Media Digital (GPMD) almost doubled, exceeding 1.6 billion in October, according to TNS Russia. The main reason for the sharp growth is that TNS Russia's TNS Web Index study now takes into account views of licensed video on the VKontakte social network, in which GPMD sells advertising. After the inclusion of VKontakte in the measurement, the number of Internet video views recorded by TNS Russia increased by 141%, to 1.8 billion.

According to TNS Russia, in October the total number of video screenings in the Gazprom-Media Digital (GPMD) partner network, which includes more than 30 of the largest video platforms on the Runet, amounted to 1.6 billion video screenings (TNS Web Index, Russia 100k +, October 2014, 12-64). The share of sites from the GPMD pool accounted for more than 89% of the total number of video views in Runet, which exceeded 1.8 billion.

More than 94% of video content consumers in Runet watch videos on GPMD partner sites today. The coverage of the GPMD network in cities with a population of 100 thousand people and higher in October amounted to 28.7 million users. The entire audience of Internet videos, according to TNS Russia, reached 30.2 million unique users in October. Thus, 78.6% of the Runet audience watched the video, which in October amounted to 38.4 million users.

Such a significant increase in indicators is due to the fact that a number of large Internet sites working with video content from VKontakte, including Rutube and Pladform, have installed additional counters for the TNS Russia media meter, which allow you to take into account content views from this social network. August was the last month when the sites worked without them, and October was the first for which TNS Russia provided data for the full month. As a result, in October compared to August, the coverage of the GPMD partner network increased by 21%, and the number of shows - by 214%: in August, the network indicators amounted to 518.6 million views and 23.7 million users. The total number of video views on the Runet in October compared to August increased by 141%.

"Since we have been implementing video advertising in licensed content since the beginning of 2014, which is now actively promoting VKontakte, it is extremely important for us and our customers that data on these volumes have appeared in TNS Russia reports since September," says Natalya, CEO of Gazprom-Media Digital . "Taking into account the views of video content in one of the largest social networks by a key Russian media measurer will seriously adjust the information about watching video in Runet and give impetus to the further development of the video advertising market."

1st half of the year: Audience of sites increased by 29%

In the first half of 2014, the audience of sites from the Gazprom-Media Digital pool increased by 29%, to 30.5 million unique viewers of online videos, according to comScore. At the same time, the total audience of Internet video in Runet increased by 11%, to 63 million people. In the first half of the year, the video advertising segment grew faster than the Internet advertising market as a whole: according to Gazprom-Media Digital, advertisers spent 1.9 billion rubles on video advertising, an increase of 50%.

The growth rate of the total audience of the GPMD video platform pool exceeded the average market. According to comScore, the average monthly audience in the first half of 2014 increased by 29%, to 30.5 million unique viewers compared to the same period in 2013 (audience 15 +), and the number of video screenings - by 106%, to 695.9 million. At the same time, the audience coverage at the age of 6 years and older amounted to 32.8 million unique viewers who watched more than 745 million videos. One of the reasons for such rapid growth was joining the list of sites available for posting, including the social networks VKontakte and Odnoklassniki, which are among the largest video resources on the Runet.

There are noticeably more Russians who watch videos on the network. According to comScore, in the first half of 2014, the number of unique viewers increased by 11% and exceeded 63 million, while they watched 48% more videos than a year earlier - over 15 billion. For the first time, the viewer, on average, began to spend more than a day watching videos on the Internet every month - 25.7 hours, an increase of 14% compared to the first half of 2013. If a year ago there were 175 videos viewed per viewer per month, then in the first half of 2014 this figure increased to 238 videos (+ 33%).

Video advertising on the network is still significantly ahead of the growth rate of the online media advertising market. According to GPMD, in the first half of 2014, the video advertising segment grew by 50%, to 1.9 billion rubles. At the same time, GPMD revenue (billing) in the first half of the year increased by 64% compared to the same period in 2013.

Advertisers in four product categories showed themselves most actively. According to the GPMD, pharmaceutical companies led the way, increasing video advertising budgets by 86%. Manufacturers of consumer goods (FMCG) showed budget growth of 56%. Advertisers from the "Auto" category spent 49% more money on Internet video promotion. Finally, mobile operators had a 45% increase in budgets.

Inventory: 700 million monetizable video impressions per month

For July, 2014 the company offers advertisers placement of video advertizing formats on the largest video resources of RuNet, including the portals RuTube, Now.ru, Tnt-online.ru, Championat.ru, Dom2.ru, Karaoke.ru, Molodejj.tv, Newstube.ru, Tvigle.ru, VideoRoll, Sibnet.ru, CarambaTV.ru, Megogo.ru, ITAR-TASS, the portal of TV channel "Dozhd", "Planeta-Online", Zoomby, Four Media Network, Look At Me, Sportbox.ru. In total, the GPMD pool includes about 30 Internet resources.

The advertising group "Alcazar" is engaged in the implementation of advertising opportunities for the GPMD portal pool in the regions of Russia.

The volume of video inventory at the disposal of GPMD exceeds 700 million monetizable video screenings per month. The GPMD audience on the portals sold is more than 25 million unique users per month. GPMD offers one of the most effective promotion tools in an online environment: video advertising not only increases brand awareness, but also the appearance of a "delayed purchase" effect. In his proposal, the seller combined unique targeting capabilities, various effect advertising formats, as well as optimization of the advertising campaign for KPI and other unique capabilities.

Sale of video bottles on Slon.ru and "Theory and Practice"

In June 2014, Gazprom-MediaDigital increased the number of Internet sites on which it places ads in video billboard format. Now, along with the Look At Media Publishing House website group, the seller offers a format on the Elephant and Theory and Practice portals. The new partners allowed the seller to increase coverage by 4%.

The seller Gazprom-Media Digital began implementing a new advertising format on the Internet resources of the Dozhd media holding and Dream Industries holding on June 1, 2014. We are talking about the so-called video billboards - a standardized solution that the company begins to sell on the Elephant (Slon.ru) and Theory and Practice (theoryandpractice.ru) portals.

"By connecting new portals to the video billboard format, we have significantly expanded our unique audience due to active and successful youth, which is especially in demand among advertisers today," says Tatyana Matveeva, media director of Gazprom-Media Digital. - More than 20% of those who visit the sites of our new partners are unique users for Gazprom-Media Digital: the intersection of the audience of the Elephant, Theory and Practice portals and the group of sites of the Look At Media Publishing House, which have been working with us to sell video billboards since the fall of 2013, is about 78%. Thanks to the new partners, the unique reach of our network has grown by 4% due to users who are difficult to find on the resources of specialized in video. "

"Video billboard

is an innovative format that leaves a big field for creativity," said Alexander Sidorovsky, director of special projects at Digital Bureau Slon, Dozhd, Big City. "We are pleased that Slon will have spectacular and effective video advertising, and our partners will have the opportunity to appeal to the audience of active business people using a powerful new promotion tool offered by Gazprom Media Digital."

"The appearance of 'Theories and Practices' in the Gazprom Media Digital pool is another confirmation that we are developing in the right direction, additional motivation for the entire team and a quality mark for external partners," says Daria Ivanova, head of T&P special projects. "Adding video billboards to banners and special projects, we have fully equipped the set of tools available for advertisers to communicate with our audience."

2011: Creation of the company, Natalja Dmitriyeva CEO

On December 14, 2011, Gazprom-Media Holding announced the creation of a sales house that will sell online advertising. It was announced that from 2012, Gazprom Media Digital will sell advertising capabilities of the Runet video site pool. The implementation of video advertising capabilities on these sites was previously carried out by RuTube specialists, and independent site sales services.

Natalja Dmitriyeva has been appointed CEO of Gazprom Media Digital.