Billboard-68

Billboard-68 is a Tambov outdoor advertising operator. The company offers advertising services on billboards, banners, city formats, city transport stops and other city advertising media.

History

2024: Russ bought Billboard-68

On April 25, 2024, Russ Group of Companies, one of the largest outdoor advertising operators in Russia, announced the purchase of Billboard-68. At the same time, its participants did not disclose the financial and other terms of the transaction.

Russ called the acquisition of Billboard-68 the next step in expanding the available volume of digital outdoor Signage in the city and continuing to implement a large-scale digitalization strategy for the Russian outdoor advertising market, which the group is implementing. It is expected that thanks to the takeover of the Tambov company, Russ's share in the city's outdoor advertising market will exceed 40%.

Russ

We are consistently expanding our own regional network, today our advertising structures are already located in 140 cities throughout Russia, - comments Russ Regional Sales Director Alexandra Sinyavskaya, whose words are quoted by the company's press service on April 25, 2024. - The acquisition of the Tambov outdoor advertising operator was a logical development of our presence in the city. This step will open up additional opportunities for local advertisers to promote their own goods and services, and the local outdoor advertising market will become more attractive to large federal advertisers - Russ customers who are already familiar with our capabilities and expertise.

The group recalled that Tambov joined the Russ regional network in the summer of 2023. At the beginning of 2024, the operator installed a number of digital advertising formats in the city.^[1]

Notes