CTA (advertising agency)

History

2024: Russ bought STA

On May 8, 2024, the Russ group of companies announced the conclusion of an agreement on the acquisition of one of the largest outdoor advertising operators in Omsk - JSC STA Company. There is no information on the value of the transaction as of the specified date.

"Company STA," as noted, manages an extensive address program that combines all the main formats of street advertising structures. According to SPARK, the company was registered in Omsk in 2002; its authorized capital is 850 thousand rubles. The general director is Evgeny Zhizhko. The main type of work on OKVED is declared the activities of advertising agencies. In addition, several additional areas of activity are mentioned, including the production of general machinery and equipment; construction of residential and non-residential buildings; performance of electrical installation, sanitary engineering and other construction and installation works; non-specialized wholesale.

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After the completion of the transaction, Russ plans to improve the quality of the targeted program, as well as focus on the development of digital formats in Omsk. This, in particular, is about installing new screens. It is assumed that the acquisition of STA Company and the gradual digitalization of the Omsk outdoor advertising market will increase its capacity, bring federal expertise, standards and capabilities of the largest Russian outdoor advertising operator and open up additional opportunities for local and federal advertisers. After the purchase of the asset, the share of Russ in Omsk will be more than 35%.

Omsk is the largest industrial, scientific and cultural center of Western Siberia, which has high social, scientific, and production potential. STA is one of the oldest local operators whose assets will be an excellent addition to our regional network, "says Russ Regional Sales Director Alexandra Sinyavskaya.[1]

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