Gallery

The company is a professional in the out-of-home media market, that is, it knows a lot about all the ads you can find outside the house. Gallery is installing advertising structures not only along the city's main thoroughfares, but also in supermarkets, airports, train station buildings and other public places. The company offers advertisers more than thirty types of advertising structures, which is more than 43,000 advertising surfaces located in 34 cities of Russia, including about 33,000 surfaces in Moscow.

The company has a media banking division that works with most regional outdoor advertising operators throughout Russia and Ukraine in more than 230 cities. Based on proposals from local companies in each city, an address program is created that meets the most complex requests.

History

2023: Russ Outdoor bought Gallery

The Russ Outdoor group of companies on July 3, 2023 announced the closure of the deal to buy 100% of the outdoor advertising operator Gallery. The company did not disclose the financial terms of the agreement.

The deal with Gallery will allow you to continue the course towards the development of the outdoor advertising market. It is now that the moment when, having united together, two experienced players can create a high-tech company that will qualitatively develop the industry in Russia and maintain leadership... We will continue to introduce new technologies, work on transparency and measurements. We have a clear vision for the development of Russ. Contrary to the opinion of some colleagues, a sharp change in prices is not included in our plans, "Robert Mirzoyan, executive director of Russ Group, told RIA Novosti.

Russ Outdoor July 3, 2023 announced the closure of the deal to buy 100% of the outdoor advertising operator Gallery

As Gallery CEO Maria Komarova noted, when the company was acquired in 2018, Gallery itself and the outdoor advertising market as a whole were in crisis.

Now Gallery is one of the leaders in the digital segment... Our team has always believed in digitalization and scaling, so we believe that the combined company has the potential to give additional impetus to the development of technology and the industry as a whole. After all, new technologies allow you to transform the appearance of cities, implement creative ideas to brands, increase the transparency of measurements, introduce modern IT solutions, improve the working conditions of employees and, ultimately, make the Russian outdoor advertising industry one of the breakthrough in the world, "she said in early July 2023.

Gallery is the second largest outdoor advertising operator, its share in the segment is 8%, follows from the data of the online outdoor advertising booking system All-billboards.ru (figures are quoted by Vedomosti at the end of June 2023). Russ Outdoor is the largest player, its share, taking into account revenue from operators of the Moscow and St. Petersburg metro - 33%, is estimated there.^[1]

Notes