Rostelecom — Retail Systems (RRS)
Owners:
Rostelecom
Content |
Owners
History
2022: Closure of all communication salons
On October 6, 2022, it became known about Rostelecom's decision to close all its communication salons, in which companies, individuals and legal entities, could connect Rostelecom services and services, buy a smartphone, repay a loan, make a money transfer, receive an order from an online store, etc.
According to Forbes, citing its source close to Rostelecom, by the end of October 2022 the company will close its subsidiary Rostelecom-Retail Systems LLC (RRS), which was developing a network of communication salons. The press service of the telecom operator confirmed this information.
 | Rostelecom is completing the process of transferring a client service to a remote format. Considering that the solution of all issues is possible without a physical visit to communication salons, their presence loses its relevance and economic feasibility. The transition to a new client service model lasted several years, sales and service centers were closed gradually, and the last salons will be closed in October 2022, the Rostelecom press service said. |  |
As explained in the company, almost 100% of customers prefer its digital service channels, and the share of customers visiting the operator's offices is 0.01%. At the same time, about 70% of personal calls to salons are related to payment and connection of services, obtaining information about current tariffs, buying equipment - all services and assistance of specialists are available online, added to the press service of Rostelecom.
According to a Forbes source, RRS employees were warned about the closure of the company in two months - at the end of August 2022. The interlocutor noted that the business began to experience problems after the start of a special operation in Ukraine. The company promised to pay several salaries to employees who fell under the reduction, the source said.[1]
2021
Rostelecom was left without an iPhone 13: no one came to the tender announced by the operator
Rostelecom's retail network was left without the iPhone 13; not a single application was submitted for a tender for the purchase of smartphones, announced by the largest Russian operator. The press service of Rostelecom TAdviser confirmed that the tender for a total of 186.2 million rubles, announced at the end of October on the public procurement portal, was declared invalid on November 12.more
2020
Appointment of Denis Goleshchikhin as CEO
"Rostelecom" on July 6, 2020 announced that Denis Goleshchikhin headed the combined retail network of the group of companies. The combined retail is created on the basis of Rostelecom - Retail Systems LLC (RRS is a subsidiary of PJSC Rostelecom). Read more here.
Merger of Rostelecom and Tele2 retail chains
On May 19, 2020, Rostelecom announced the merger of the operator's retail networks and Tele2. They will be managed by Rostelecom - Retail Systems LLC.
| | We decided to combine the retail chains of Rostelecom and Tele2 in one legal entity in order to pursue a single optimization policy. We believe that this will give us a good result in terms of operational, financial results, and most importantly - in terms of the quality of our work with clients... We would like to implement a unified policy, be more flexible based on the ownership of real estate points, working with partners, in order to flexibly respond to market requests, - said the president of Rostelecom Mikhail Oseevsky during a conference call (quoted by TASS). | |
According to him, all retail management activities will be carried out from a single center, the Tele2 team will be responsible for the work, since the retail of this company is more.[2]
By May 19, 2020, Tele2 owns 3250 salons, Rostelecom - 800. Tele2 is developing its network according to a franchise model, and Rostelecom uses both its own sites and leases them.
Both brands will remain, and the combined retail will presumably retain the name Rostelecom - Retail Systems. Changes in the work of Tele2 retail on the franchise system are also not planned.
| | It is important for us that all these processes within the group are centralized, so that we manage costs, have the opportunity to most efficiently and effectively ensure interaction with individuals, - explained the head of Rostelecom. | |
The analyst Finam Group of Companies Leonid Delitsyn Izvestia said in a commentary that the optimization of the salon network will reduce costs by 15-25% if you quickly manage to return to your previous life.
2018
15-fold increase in mobile revenue
On March 5, 2019, the retail network Rostelecom"" (LLC "Rostelecom-retail Systems," a subsidiary of PJSC Rostelecom) summed up the sales of mobile devices in 800 communication salons in 2018. The most popular smartphones among Rostelecom customers are brands, and Samsung. Apple Honor
In 2018, the operator's retail began to cooperate with manufacturers both in telephony: Samsung, Huawei, Honor, Xiaomi, Alcatel, Nokia, Asus, and in accessories: JBL, Deppa, Sony, Kingston, Sennheiser, Canyon, SanDisk and others.
The share of Samsung smartphone sales was 27.5%, in second place Apple with 15.4%, in third - Honor with a share of 12.7%. Compared to 2017, total revenue from mobile phones and smartphones increased 15 times.
In the 4th quarter of 2018, on Black Friday and the New Year's sale, Rostelecom customers bought Honor 9 Lite smartphones with a 15% share, Huawei Y5 Prime - 10% and Xiaomi Redmi 5 - 9%.
| | We have a balanced assortment and focus on the middle price segment, Rostelecom's communication salons have both first-price products and high-segment models. We plan to continue to work on increasing the average check thanks to closer cooperation with A- and B-brands of smartphones in 2019. | |
Thanks to cooperation banks Russia with Rostelecom's communications salons, sales of goods in installments have been launched, credit which gives customers the opportunity to purchase gadgets without a serious burden on the family budget.
In addition to purchases in salons, you can always quickly connect Rostelecom mobile services.
Start of issuing orders from Avito
Rostelecom - Retail Systems in October 2018, in cooperation with DPD in Russia, began issuing orders purchased on the Avito private classifieds website.
| | author '= Ekaterina Petropavlovskaya, Commercial Director of Rostelecom - Retail Systems ' We are excited to partner with DPD. Goods purchased on Avito can be obtained in our communication salons throughout Russia. To do this, at checkout, you need to specify the sales and service center "" as the preferred delivery method.Rostelecom | |
As of October 2018, orders from Avito are already delivered to 404 Rostelecom communication salons, which are convenient and easy to reach: they are located in large shopping centers, near metro stations or public transport stops. On the spot, you can check the contents of the package.
2017: Sales of services for B2B customers
Rostelecom - Retail Systems launched in July 2017 sales of services and servicing of B2B segment customers throughout Russia. Now in the communication salons of Rostelecom you can leave an application for connecting services or a request for service.
Traditional services are available for legal entities: classic telephony, virtual number in 8-800 format, Internet access, VPN, Wi-Fi. And products: cellular communications, wireless cloud telephony, information security, video surveillance, etc.
2016: 9-fold increase in revenue from additional services in 2 months
Revenue from additional services for 9 months of 2016 increased 2 times compared to 2015. The most popular services were: money transfers, insurance services, payment for services of 3 persons, sale of SIM-cards, receipt of Internet orders.
Rostelecom's retail network consisted of 7 macro-regional branches with a head office in Moscow: Center, South, North-West, Volga, Ural, Siberia and the Far East. As of November 2016, the RRS included more than 1,300 sales and service centers in 76 regions and 1,343 settlements. By the end of 2016, the company plans to launch 12 salons of a new format.
In two years, the company launched partner programs with the leaders of the insurance market, the big four mobile operators, and the largest payment systems. Additional services for customers have appeared, including money transfers, repayment of loans, lotteries, sale of SIM cards and customer service, issuance of orders for 600 online stores, insurance, air and railway tickets, complex technical goods (mobile phones, tablets) and accessories for them.
The main activity of the company as of November 2016 is the connection and service of Rostelecom subscribers - individuals and legal entities, as well as the implementation of additional services and services. Among them: money transfers, repayment of loans, sale of SIM-cards and service of subscribers of mobile operators, issuance of orders from online stores, sale of insurance products and services, lottery tickets, complex technical goods (mobile phones, tablets) and accessories to them.
2014-2015
As of November 2015, Rostelecom - Retail Systems LLC is a 100% subsidiary of PJSC Rostelecom, created in order to develop and increase the efficiency of the company's own retail network. The retail network reform project was launched in November 2014.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |