D. lab

Company

Information Technology
Russia

Owners:
Gazprom-Media Holding (GPMKh)

Owners

+ Ministry of Finance of the Russian Federation

+ Rosneft of the Tax Code

+ Gazprom

+ Federal Agency for State Property Management (Federal Property Management Agency)

+ Rosneftegaz (RNG)

+ Nowfinteh

+ Vnesheconombank

+ Government of the Russian Federation

D. lab - digital laboratory, R&D-dividing. Gazprom-Media Holding

History

2023: The launch of a neuroproduction studio based on D. Lab

On Gazprom September 11, 2023, Media Holding launched pilot production content using technologies (artificial intelligence AI). The neuroproduction studio opens on the basis of the R&D company's subdivision - D. lab (digital laboratory). Gazprom-Media Holding

As of September 2023, the AIGC studio is developing projects (content created by AI) for Gazprom-Media Holding companies - animation using generative technologies, virtual presenters, processing archival content, advertising special projects.

D. lab developments are planned to be used not only in the perimeter of the holding. The laboratory is preparing to offer the market its solutions in the field of automation of content production, which reduce cost and significantly speed up the process. Solutions are designed not only for professional content producers interested in implementing technologies. D. Lab's developments are also focused on corporate companies that will have the opportunity to significantly expand the way they communicate with their customers and employees. Negotiations are already underway with external customers from the banking sector, state corporations and the media advertising business.

Шаблон:Quote 'author = said Edouard Maas, head of D.lab.

The work of the D. lab studio is based on AI technologies, more than 20 artificial intelligence models are used - open source, third-party and proprietary developments - specializing in image and video generation, text generation and processing, computer vision, recognition and speech generation. Each project involves its own ensemble of models, which D. Lab retrains and adjusts to specific tasks.

Such tools create avatars, horizontal videos are finished and become vertical, literary works turn into animated retellings with realistically synthesized voices, cartoons are obtained from the cinema, and the characters of the films change their articulation depending on the dubbing language.

Gazprom-Media Holding plans to present its developments at AIGC on its own platforms in specially created channels (RUTUBE, Yappy), which D.lab will launch in the fall of 2023.

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