Internest (International Holding)

Internest has been operating in the online advertising market since 1997. Offers advertisers, agencies and platforms solutions built on the basis of their own technologies.

Aktivs

As of December 2024, Internest includes: advertizing platform, Soloway management and audit system -, Internetadvertizing AdRiver Supply-side platform AdRiver.

History

2024: Acquisition of 100% Internest by Avito

"Avito" acquired a 100% stake in the Internest group of companies, which includes a verification and management system Internet advertizing AdRiver advertizing and a platform. Soloway A record of this appeared in the Unified State Register of Legal Entities on December 17, 2024. It is planned to close the deal by the end of 2024 TAdviser , representatives of Avito said on December 18, 2024. Top managers will continue to work in the company. At the same time, the AdRiver verifier - a tool for assessing the quality Internet of advertising - will remain independent, the company emphasized.

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Avito Telegram channel

As before, customers of the [AdRiver] service (editorial note) will be able to analyze the quality of online advertising and assess how effectively their budget is spent, "said Artem Kumpel, Senior Managing Director of Avito Advertising and Avito Services.

AdRiver is a service for assessing the quality of advertising traffic. The system also allows site owners to flexibly manage the placement of banners on their own online resources and receive remuneration for their shows.

The Soloway platform appeared on the Russian market in 2005: the system allows you to quickly run video and banner advertising on sites, in mobile applications and on Smart TV. Clients of AdRiver and Soloway are large advertisers and advertising agencies, Avito said.

"The acquisition of AdRiver and Soloway is in line with AdTech's long-term Avito strategy to develop advertising technology. Seamless integration of the tools of acquired companies into the Avito classification will allow us to launch our own advertising network in the near future. Thus, brands will be able to expand the reach of the target audience and the base of potential customers, "added Artem Kumpel.