Owners
History
2024: Establishing a Company
In June 2024, Promsvyazbank (PSB) announced the launch of its mobile virtual operator. To do this, the credit institution entered into an agreement with Tele2, on the infrastructure of which a new cellular company will operate.
The MVNO project of PSB was called "My Operator." One of the main goals of creating a virtual operator is to provide PSB customers with profitable product offers and discounts on cellular communications, the bank's press service said.
As part of the cooperation, PSB and Tele2 agreed to develop rules and principles of interaction when promoting the services of the new MVNO project. Tele2 will provide its infrastructure for the development of My Operator and share expertise on the launch of unique and technically complex products that have become the company's differentiator in the communications market.
Large banks are busy developing their own ecosystems, and mobile communications become a link between its elements and the manifestation of concern for the client. With the launch of its operator, banks are able to increase the client's activity in the ecosystem by 4-5 times, - said Tele2 CEO Anton Godovikov. |
The founder of LLC "My Operator" was LLC "Fund of Non-Banking Technologies," the owner of 100% of which is LLC "PSB Innovations and Investments." The Federal Tax Service in August 2023 limited access to information about the general director of My Operator LLC.
The three largest Russian state-owned banks, Sberbank, VTB and Gazprombank, have their own virtual mobile operators. In addition, Tinkoff Bank has one of the largest projects in this market. All of them work on the network of the Tele2 operator, which has noticeably increased its business by building partnerships with virtual operators.
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