SberMarket (company)
Assets | Owners |
+ SberMarket (company) |
Performance indicators
2023: Growth in turnover by 1.6 times to 165.6 billion rubles
Sabermarket completed 2023 with a turnover of 165.6 billion rubles received at the end of this 12-month period, which is 1.6 times higher than a year ago. Such data was published by the service for the delivery of products from stores and restaurants on February 26, 2024.
According to Interfax, citing materials from Sberbank Market, in 2023, platform users made 65.9 million orders on it, which is 1.8 times more than a year earlier. The number of orders has grown sharply due to the scaling of delivery from restaurants, the development of other business areas, as well as an increase in the availability and speed of the service, said in the "Sberbank."
In 2023, Sberbank increased its staff 2.1 times, to 99 thousand couriers and collectors, and also increased cooperation with stores and restaurants 2.4 times, to more than 65 thousand points. In 2023, SberMarket expanded its geography of presence by 200 cities, and the total number of settlements in which the service operates reached 360.
 | "Sbermarket" is rapidly developing. In 2024, we will strengthen our positions in the e-grocery segment, scale delivery from restaurants, develop new directions and business verticals, - said the head of the service Anastasia Kudryavtseva, whose words are quoted by the company's press service (quoted by Interfax). |  |
Kudryavtseva added that the main attention of SberMarket in 2024 will be focused on the quality of service, the implementation of new opportunities for customers and active regional expansion.
The head of SberMarket called the service the leader of the Russian market for delivery services for products from stores. According to Infoline analysts, the volume of this market in 2023 reached 917.5 billion rubles.[1]
2022: Increase in turnover by 1.7 times to 103.5 billion rubles
In 2022, SberMarket's turnover reached 103.5 billion rubles, an increase of 1.7 times compared to 2021. The service disclosed such data on February 22, 2023.
In total, 37.3 million orders were delivered to customers in 2022: 1.6 times more than in 2021. The number of active customers has grown 1.4 times compared to 2021. More than 46,000 couriers and collectors are currently cooperating with SberMarket, their number has increased 1.2 times per year.
41% of SberMarket's turnover in 2022 fell on Moscow and the Moscow region, 6.5% on St. Petersburg and the Leningrad region, 52.5% on other regions. At the end of 2022, the number of retail partners amounted to 156 chains and increased 1.3 times year-on-year. Also, 36 new partners began cooperation with the service.
So, the stores of the X5 chain - Pyaterochka and Perekrestok were connected to the SberMarket showcase. Customers got the opportunity to place orders from 3,500 retail outlets of the retailer in 55 cities of Russia. In addition, delivery from 15 minutes from Samokat is now available to customers of the service. SberMarket also continued to develop the availability of the service: the number of connected outlets increased 4 times compared to 2021 and amounted to 27,000. At the end of 2022, the share of orders to express increased by 11.5% and amounted to 33.4%. The share of orders with pickup increased 2.4 times compared to 2021.
It is also noted that in order to increase the network effect of the platform and the stability of the unit economy, SberMarket entered the ready-made food delivery market in pilot mode. Today, ready-made food delivery is already available from 111 restaurants in Kazan and Moscow. The turnover of the B2B-direction of SberMarket in 2022 increased by 2 times and amounted to 7.4% of the total turnover of the company. The customer base reached 170,000 registered legal entities.[2]
History
2023
Participation in the creation of the Association of Digital Platforms
E-com sellers represented by Wildberries, Ozon, Yandex.Market, SberMarket and Avito decided to create an Association of Digital Platforms. This was announced on December 20, 2023 by the press service of Anton Nemkin. Read more here.
Launch of multifunctional mobile point for couriers
Online delivery service from stores and restaurants SberMarket has launched a multifunctional mobile point for couriers in Moscow. In it, you can warm up, relax, snack, drink tea, charge devices and transport. He will move along the route: Balashikha - Lyubertsy - Sviblovo.
In Moscow, more than five thousand couriers cooperate with the service. They deliver orders to customers on cars, bicycles, scooters or on foot. In the cold season, it is more difficult to organize a break for yourself than in summer. There is not always a place nearby where you can warm up and relax. Therefore, SberMarket launched a rest point in test mode. The company's managers notify couriers of its location every day. He will be at one address throughout the day.
It has a microwave, refrigerator, restroom, sockets and USB connectors for gadgets. It is also equipped with heating. Inside can accommodate up to four people at a time.
Шаблон:Quote 'author = said Aydar Iskhakov, vice president of operations at SberMarket.
Opening of the center for couriers and collectors in Krasnoyarsk
On April 20, 2023, the online grocery delivery service SberMarket announced the opening of a center for couriers and collectors in Krasnoyarsk. In it, everyone will be able to learn about cooperation with the service. And already operating couriers and collectors - relax, also consult with interaction managers.
This multifunctional space is located at: Krasnoyarsk, st. Karl Marx, d.52. It has several areas at once: a lounge with the ability to drink coffee or tea, a platform where they talk about cooperation with the service, a room for mentors and a uniform area. Those wishing to become couriers and collectors of SberMarket will receive advice at the center: they will learn about the nuances of working with orders and, using an online simulator, will learn to use the Shopper application (a special program for couriers and collectors in which they receive orders from customers).
Шаблон:Quote 'author = said Vladimir Kamionko, Operations Director of SberMarket.
SberMarket offers couriers and collectors a market reward and an expanded partner program. It includes discounts on food, equipment rental and maintenance of cars, bicycles and scooters, subscriptions to online platforms, as well as mobile communications. The company also provides branded clothing and allows you to develop your professional skills.
Additional Sponsorship Shelf Options
On April 5, 2023, the online grocery delivery service SberMarket announced that it had expanded the possibilities of placing sponsorship shelves - selection of promos of goods with brand identity on different pages of the service. Now, with this format, advertisers can draw attention to their product not only in the catalog and on the main page, but also in the shopping cart and search results.
Sponsorship shelves have become more integrated into the user path, they take into account the algorithm of buyer behavior. The shelves in the search allow you to select your product at the moment when the user is looking for an item in the application. It is possible to integrate your products on the shelf as "neighboring goods" (goods that customers usually buy with the product they are looking for). For example, at the request of "soda," the system will display a shelf with snacks.
The shelf in the cart prompts the user to buy the relevant additional goods. So, when the client has already included everything he needs in the order, he will see the "Don't forget to buy" shelf in the basket. It will be possible to find, for example, chewing gum, lollipops, bars, etc. Also in the future, it is planned to target the shelves to the user's basket, based on the filling of the assembled order - if the user adds dumplings, sour cream will be displayed to him.
| | We develop the technology tools of the advertising platform for our customers on a daily basis. One of them is sponsorship regiments. This is an effective tool for performance marketing. Depending on the product advertised, its performance is on average several times higher than regular banners. Therefore, we decided to expand the possibilities of using such advertising in SberMarket - now our customers will be able to make their products more visible in the search and cart. We continue to add new promotion tools and work to improve their effectiveness, - commented Sergey Yurchenko, director of advertising products at SberMarket. | |
In September 2022, SberMarket updated the advertising platform, at the same time the advertising coverage was expanded 3 times. In 2022, more than 10 formats were launched for service partners. FMCG brands remain key customers, with restaurants, beauty salons, mobile operators, streaming services and other companies also operating with an advertising platform.
The founder of SberMarket Dmitry Zhulin was in intensive care after taking a drug to increase immunity
On March 27, 2023, a message appeared on the Telegram channel of the capital's headquarters of the Investigative Committee of Russia that a Moscow student died after taking a special drug "in order to increase immunity" together with her young man. According to the investigation, on March 14, 2023, a girl born in 2001 was delivered to the intensive care unit of the toxicological department of one of the city hospitals, but a few days later - on March 25 - despite the medical care provided, she died. Read more here.
Placing the program on the BI.Zone Bug Bounty platform
The online product delivery service SberMarket has posted a public program to search for vulnerabilities on the BI.ZONE Bug Bounty platform. SberMarket will pay a fee for potential vulnerabilities found in its online services. BI.Zone announced this on March 21, 2023. Read more here.
Re-registration from Cyprus to Kaliningrad
The Sabermarket grocery delivery service has re-registered a legal entity from Cyprus to a special administrative district (SAR) on Oktyabrsky Island in the Kaliningrad Region. This became known in early March 2023.
As they write "" Sheets with reference to the data of the Unified State Register of Legal Entities (Unified State Register of Legal Entities (Unified State Register of Legal Entities), as a result of redomication, Instamart Holding registered in Cyprus was named "SX" (an international company, LLC). This legal entity was included in the register of the Oktyabrsky SAR on May 17, 2022, the newspaper notes.
According to Boris Ovchinnikov, partner of Cross Insights, the presence of a legal entity in the SAR does not mean the transfer of all cash flows or the transfer of headquarters to another region, since this is not the only legal entity of the service. At the same time, Instamart Holding Ltd is still listed in the Cyprus register of legal entities.
SAR in the Kaliningrad region is a flexible regime of tax and currency regulation. Oktyabrsky Island is the historical center of Kaliningrad.
For international holding companies (MHK), the SAR provides for the zeroing of income tax on dividends received (total rate - 13%), 5% income tax on income received by foreign persons in the form of dividends on MHK shares (total rate - 15%), 5% rate on the profit of organizations on the received royalties (total rate - 20%), 5% corporate income tax rate on interest received (total rate - 20%), as well as 10% income tax on organizations and personal income tax at the source on dividends paid from non-public MHKs in favor of foreign organizations and individuals (total rate - 15%). During the year from the date of registration, the company must invest 50 million rubles. in the region.[3]
Appointment of Artur Sarkisov as CEO of SberMarket
On March 1, 2023, SberMarket announced the appointment of Artur Sarkisov as the new general director of the service instead of Asan Kurmanguzhin, who remains in the company. The latter will continue to promote the development of the management team, the press service of SberMarket said without specifying Kurmanguzhin's new position. Read more here.
Plan to start certifying advertising agencies in the Retail Media segment from the second quarter
On January 19, 2023, the online grocery delivery service SberMarket announced that it would begin certifying advertising agencies from the second quarter of 2023. The service regularly conducts training on working with the advertising platform, helping to develop experts in the new and rapidly growing segment of Retail Media. With the introduction of certification, a tool will appear on the market that will allow professionals to confirm their knowledge of the formats and specifics of working with the SberMarket platform.
After a series of training webinars from platform specialists and passing voluntary certification in the form of a test, agency employees will be able to more effectively use advertising formats in the service. The test will include questions on understanding the work of tools for interacting with users and promotion formats on the platform. To become a certified partner, you must have at least 75% certified specialists in the team. In test mode, the E-Commerce team of the Group4Media media holding has already passed certification.
| | The turnover of online commerce in Russia from January to September 2022 increased almost 1.5 times. And according to Data Insight, the market volume by 2023 will amount to 5.2 trillion rubles. At the same time, there is an interest of advertisers in Retail Media. For example, RAEK predicts an increase in the share of the segment of this format to 30% in the next 30 years among online advertising. In 2022, we realized what qualities our partner should have in the field of e-com advertising. In test mode, we certified the Group4Media. This experience was successful, and we decided that we were ready to train the e-com market. Therefore, we want to create a general certification structure, - commented on the introduction of certification Lyudmila Marlier, director of the advertising platform SberMarket. | |
2022: Banner advertising starts selling to third-party advertisers
SberMarket's advertising platform began selling banner advertising (Click out) on its platforms to third-party advertisers. Until that moment, the service advertised only those brands that are presented in the catalogs of partner retailers of SberMarket, which announced this on June 23, 2022.
At the same time, Click out is suitable for both external advertisers whose goods and services are not sold on the SberMarket and FMCG brands to announce non-trading activities.
| | Advertising of third-party sites and brands within the SberMarket becomes especially relevant in a situation where marketing channels are reduced - significant players leave, which accounted for a large share of advertising inventory. Now not only products from the catalogs of partner retailers will be advertised with us, but also manufacturers, services, sites or online stores. We have already begun to cooperate with several companies in this direction, for example, with telecom operators, "said Lyudmila Marlier, director of the advertising platform SberMarket. | |
Click out will allow third-party brands to effectively build knowledge of their product. For this task, banner formats are used that lead to third-party resources. By clicking on the link on the banner, the user gets to the landing or online store, which contains more detailed information about the product or service, as well as the terms of purchase.
The development of the advertising platform is one of the priority areas of SberMarket. Thanks to Ads Platform, brands and advertisers will be able to increase their sales online, as well as build knowledge about their products and transit their products through sampling. Over the past year, several additional products and services have appeared in the Ads Platform portfolio: deep analytics for brands and manufacturers, updated promo formats - games, special projects, sampling, onboarding, prioritization in the catalog, super banner on the main one and others.
The launch of an advertising platform for FMCG brands in SberMarket took place in the first quarter of 2020. The results of this area show that the product is in demand by many advertisers - as of June 2022, there are more than 70 brands of the largest companies in the service's client portfolio. In 2021, the share of the advertising platform reached 1% in the total turnover of the company.
2021
Tripling of annual turnover - up to 58.6 billion rubles
The turnover of SberMarket at the end of 2021 reached 58.6 billion rubles, having tripled in comparison with the indicator of a year ago. The number of completed order services increased even more - four times, to 24 million. On peak days, a new record was set in the history of the platform - more than 216 thousand deliveries per day. The company announced this on February 21, 2022.
The number of SberMarket partner retailers in 2021 doubled to 120 federal and regional retail chains. Among them are Metro, Lenta, Auchan, Magnit and O'Kay, Beethoven, Four Paws, Girlfriend and Fix Price.
During 2021, the service began working in 56 new cities, in total by the end of December it was available in 154 settlements. The number of outlets from which delivery is carried out reached 7285, while by the end of 2020 there were 967.
The SberMarket report also notes that in the third quarter of 2021, the service began to actively develop fast delivery from 20 minutes. At the end of the year, the share of orders in rapid delivery was more than 30%. Express delivery operates from 88 federal and regional networks.
In addition, the service began express delivery of over-the-counter drugs from pharmacies included in the Erkafarm group of companies: Samson Pharma, Doctor Stoletov, Ozerki, SuperPharmacy and others. And also the first on the market began the delivery of frozen products from IKEA.
In addition, in 2021, SberMarket began cooperation with pet stores, perfume and cosmetics stores, opened categories of healthy eating and floristics.
According to SberMarket's own data, at the end of 2021, the service became the leader in the Russian Internet grocery delivery market. The company plans to increase its gap from competitors.[4]
Reaching the mark of 100 thousand delivered orders per day
SberMarket's food and goods delivery service in October 2021 crossed the 100,000 delivered orders per day mark.
In two years, the number of retail partners of the company has grown 15 times, to 77 federal and regional retail chains - including METRO, AUCHAN, Magnit, Lenta and others. In July 2021, SberMarket became the leader of the Russian food delivery market with a share of 15% of the total market turnover.
The service plans to develop new e-Grocery formats to expand the audience. In September, the company announced the scaling of pickup - now users can order products and pick up on their own in more than 70 cities and 24 retail chains. In September, SberMarket launched a joint darkstore with METRO.
2020
Revenue growth by 11.2 times, to 20.72 billion rubles
Sberbank's revenue in 2020 reached 20.72 billion rubles, an increase of 11.2 times compared to the previous year. This is evidenced by data published by Sberbank.
According to statistics, the number of goods delivered by Sberbank in 2020 increased 14.3 times, to 5.9 million. The number of partners among retailers increased 13 times, to 66 chains - at the beginning of the year there were five.
In 2020, Sabermarket launched the delivery of non-food products and quick delivery from 20 minutes from local stores. By the beginning of 2021, there is a quick delivery throughout Moscow from the Vkusville and Beethoven networks, in part of the districts - Miratorg and Azbuka Vkusa.
It is also reported that in 2020, Sberbank developed the availability of the service - in the "high season" customers could place and receive an order from the hypermarket on the same day in an average of three hours. As a result, even during the New Year's hype, Sberbank delivered more than 50 thousand orders per day, and the average estimate for an order at the end of the year was 4.89 points out of 5. The number of assembly and delivery partners at the end of the year exceeded 15 thousand people throughout Russia.
In addition, Sberbank began to develop the direction of direct cooperation with brands and advertisers - the Brand Solutions advertising platform. By the end of 2020, the number of customers of the new division amounted to 160, including the largest advertisers - Mars, Nestle, Procter & Gamble, Coca-Cola, Unilever. In December, the share of Brand Solutions reached 1.3% in the turnover of the entire company.
According to the results of the second half of the year, the turnover of Sberbank amounted to about 14 billion rubles. This exceeds the indicators of all other companies in the grocery delivery market - the company was ahead of other players in terms of development, Sberbank said.[5]
The SberMarket grocery delivery service, which is part of the ecosystem of bankers from Sber, is growing with space speed. The number of deliveries per year increased 14 times to 5.9 million, the turnover - up to 20.7 billion rubles. It turned out from the disclosed business results for 2020.
So, SberMarket is already ahead of Utkonos in terms of turnover and is catching up with the online business of the leader of grocery retail in Russia - Kh5 Retail Group.
Sber allocated 12 billion rubles for the development of SberMarket
On November 30, 2020, Sberbank announced the investment of 12 billion rubles in its service for the delivery of products from SberMarket stores. Lev Khasis, First Deputy Board of Sberbank, spoke about these investments during a presentation to investors of a new ecosystem strategy.
According to him, a "significant part" of these investments will go to the development of SberMarket's business. Hasis also announced Sberbank's intention to buy a majority share of the service.
| | We decided to acquire a majority stake in SberMarket. The remaining shares will remain with the founders, management and several minority shareholders. The deal will be closed after receiving the necessary regulatory approvals, "he said. | |
Also, the top manager of Sberbank announced the launch of a universal cross-category marketplace in 2021. Commenting on this project, Hasis did not go into details and only noted that Sberbank will strive to take a strong position in key product categories, such as electronics and household appliances, clothing and shoes, products and consumer goods, as well as beauty and health.
By November 2020, about 50 companies are included in the Sberbank ecosystem, of which about three dozen are key. In early November, the head of Sberbank, German Gref, told reporters that in the future it is planned to expand its ecosystem, primarily in the field of e-commerce.
Lev Khasis admitted on November 30, 2020 that Sberbank's attempt to become a leading player in the e-commerce market is still unsuccessful.
| | Some of our initiatives have not evolved as we originally planned. Perhaps the most painful example of something going wrong is trying to build a meaningful e-commerce business within our ecosystem. Unfortunately, all three of our attempts to implement such a project within the framework of our previous strategy ended unsuccessfully, "he said.[6] | |
Joining the Data Code of Ethics
On October 13, 2020, ABD announced a meeting of the Council for Improving Data Practices. During the meeting, it was decided to join the Code of four companies, including SberMarket. Read more here.
Notes
- ↑ "Sbermarket" in 2023 increased turnover 1.6 times, to 165.6 billion rubles
- ↑ "Sbermarket" for the year increased the turnover 1.7 times to 103.5 billion rubles
- ↑ "Sbermarket" re-registered from Cyprus to the SAR in Kaliningrad
- ↑ SberMarket's turnover tripled in 2021
- ↑ SberMarket grew 14 times in 2020
- ↑ Sberbank intends to acquire a majority stake in SberMarket
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |