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Plazkart

Company

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Owners

History

2024: T2 bought Plazkart

On December 23, 2024, it became known that the mobile operator T2 (owned by Rostelecom PJSC "") acquired Plazkart (Placecart Digital LLC), which is engaged in development in the region. AdTech The value of the transaction as of the specified date has not been disclosed.

Placecart Digital is registered in Moscow in 2020; its authorized capital is 10 thousand rubles. The main area of ​ ​ work is the creation and use of databases and information resources. In addition, the company can wholesale household electrical goods, computers, peripherals to computers and software. Another area of ​ ​ activity is software development. The general director at the end of 2024 is Irina Britova.

T2 bought the developer of AdTech solutions Plazkart

Plazkart is a technology-based network that works with different types of video hardware and has its own data management platform (DMP). The company provides a single interface for accessing algorithmic procurement of video advertising. It is possible to place ads in popular applications and channels on TVs and set-top boxes with SmartTV function, on news and thematic platforms on the Internet, as well as in gaming mobile applications. A technology for determining content topics based on machine learning, an classroom classifier, means for determining the emotional background of news or comments on popular publications, a tool for generating subtitles for video materials, etc. are implemented.

Under the terms of the transaction, TDM Tech LLC (T2 structure) received a 100% stake in Placecart Digital LLC. The acquisition aims to integrate T2 platforms and Digital Signage capabilities to accelerate new product development for advertisers.[1]

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