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Stylebox

Company

Internet services
Since 2021
Russia



Owners:
Internet Initiatives Development Fund (IIDF) - 7%

Content

Owners

StyleBox is a Russian clothing selection service. The platform allows you to choose a wardrobe with home delivery. The client fills out a questionnaire in which he indicates his parameters and preferences by type and style of clothing, price segment and brands. Next, the stylist team analyzes the data and collects an individual box of 15-20 things in 10-14 days and delivers it to the house. During the day, the client chooses and buys only the things he likes, and returns the rest to the courier. You do not need to pay extra for delivery. The cost of the service is 1.5 thousand rubles (by May 2022).

The startup was founded in 2021. The founders of the company are fashion blogger Olga Kim and former Amlab.me chief Sergei Kim.

History

2023: Attracting 5 million rubles of investments from the IIDF in exchange for 7% of the company

At the end of October 2023, the Internet Initiatives Development Fund (IIDF) announced an investment of a total of 35 million in seven startups as part of its 19th accelerator set. Among them was the online clothing selection service from the stylist with home delivery Stylebox.

Under the terms of the financial transaction, IIDF received 7% in the project in exchange for investments in the amount of 5 million rubles. Taking into account these figures, it turns out that the startup could be valued at least 71 million rubles.

IIDF received 7% in the Stylebox project

As noted in the fund, when choosing companies for investment, the IIDF was guided by the following criteria: IT (software, hardware, web, mobile), there is a finished product and there are customers, a proven business model with repeated revenues of 5 million rubles a year, the company is registered in Russia, at least 25% of the business belongs to citizens of the Russian Federation.

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Of the 500 applications received, we selected seven for investment. Such a gap is connected, first of all, with the fact that most foundations still, in the conditions of a compressed market and the lack of money on it, try to build venture types of business focused on long-term residence at the expense of the investor. But in the current scenario of the Russian venture market, there are no more multi-round models. The selection was also difficult due to the fact that in search of projects with a dividend approach we came across a layer of entrepreneurs who were not immersed in the topic of the venture capital industry. In fact, today investors need to re-train the layer of founders. This is a new reality in which we all have to work, - said Maxim Steigerwald, Investment Director of the IIDF.
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In total, the IIDF plans to invest 750 million rubles annually in such startups for 2-3 years. In total, the IIDF will be able to invest up to 2.25 billion rubles until 2025.

2022: Attracting RUB 18.1 mln of investments

On May 27, 2022, it became known about the investment of 18.1 million rubles in Stylebox. Denis Tsypulev, a private investor, has invested in the Russian clothing selection service. The startup will spend the funds raised on product refinement, clothing purchase and marketing. The company's assessment of the financing results and the amount of the transferred share were not disclosed.

By the end of May 2022, Stylebox operates in 12 cities of Russia and plans to launch in 30 more cities by the end of the year. The service has more than 400 customers.

Russian clothing selection service StyleBox attracted 18.1 million rubles
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Today, the fashion segment market is 382 billion rubles. Our former main competitor Capsula has closed delivery, and we plan to seize a new free niche and become the No. 1 clothing selection and delivery service in the future, "said Olga Kim, co-founder of Stylebox.
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The main competitors of the service are Freestylo and Marla.Style. Unlike them, Stylebox, as stated in the company, solves the problem of a complete change of wardrobe and helps to save time, nerves and money and selects the maximum number of things.

Источник — «https://tadviser.com/index.php/Company:Stylebox_(Style_Boxing)»

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