A: Labes

History

2022: Acquisition by Softline

Softline on October 18, 2022 announced the acquisition of O: LABS, a Russian software product company OSA HP (On Shelf Availability Hybrid Platform) - online monitoring of the availability of goods on the shelf, based on ML and Big Data technologies.

This service allows retailers and FMCG manufacturers to track the presence of goods on the store shelf in real time, identify other sales anomalies that negatively affect sales turnover, and "save" sales by notifying store staff through a mobile application.

With the acquisition of OSA HP, Softline Digital will be able to expand its practice of using Big Data and Machine Learning technologies in industry-specific trading. Softline Digital customers will now be able to carry out a digital transformation by introducing a product that solves the application task of ensuring the availability of goods on store shelves. At the same time, the OSA HP service will be able to gain a wider geographical representation in various markets and new opportunities for platform development.

We are happy to become members of the large and friendly Softline family and are confident that in the strong team of professionals we have joined, our product will receive additional impetus to develop and enter new markets. Thanks to this, we will be able to reach each customer by solving the problem of lost sales for them, - said Ilya Aboimov, head of the OSA HP service.

We acquire an absolutely applied industry solution that closes the problem familiar to all companies in retail. The OSA HP team is very deeply immersed in the problems of the industry, and with their help we hope to be closer to our customers and understand more and better the applied tasks that they face, broadly and comprehensively covering the entire problems of the industry, "said Yulia Pchelintseva, Softline Digital Business Development Director.