Profilum
Russia
Central Federal District of the Russian Federation
Moscow
121069, Novinsky Boulevard, house 18, building 1, room VIII
Content |
Owners
Profilum is an online service for determining the optimal educational and professional development route. The service is based on the software and methodological development of the company, combining elements of psychometric testing, analytics of educational opportunities and forecasting of personnel needs. Profilum LLC is a company on the Russian market that uses modern data processing technologies to form individual development routes.
History
2023: How Russian online education services are successfully storming the global market
In mid-November 2023, information appeared that many Russian companies operating in the field of educational technologies (EdTech) intend to enter foreign markets. Work abroad opens up additional prospects for business development and revenue growth.
According to the Kommersant newspaper, domestic EdTech platforms began to develop operations outside the Russian Federation in 2020. The fact is that the Russian EdTech market as of the end of 2023 is in the consolidation stage around two key players - VK and Skyeng. Therefore, small companies are forced to either sell on the terms of the buyer, or look for geographical alternatives. For domestic companies, in particular, the Asia-Pacific region is attractive due to the "low entry threshold."
It is noted that in the current geopolitical situation, Russian EdTech companies are forced to carefully hide their roots. On the other hand, for the same reason, big players like Skillbox are pulling out of foreign markets "for fear of sanctions and reputational risks."
In the third quarter of 2023, a number of Russian EdTech projects entered New Zealand, Australia, India, Latin America and the CIS with their courses. Thus, the Advance Educational Technology Center is preparing educational products for an English-speaking audience. And the company "Profilum" (career guidance platform) began to develop a strategy for entering the markets of North Africa and the Middle East, Latin America and India: in August 2023, the company signed a memorandum of intent with Indian In Tandem Global Consulting in the amount of $7 million. In turn, the educational company Ultimate Education is increasing its presence in the CIS market (Kazakhstan, Uzbekistan, Belarus), increasing the number of courses available for the regions.[1]
2022: Attracting 520 million rubles from the venture capital fund "ВЭБ.РФ"
Venture fund "ВЭБ.РФ" - VEB Ventures - invested 520 million rubles in the Russian EdTech platform "Profilum," which was announced on June 14, 2022. The startup intends to spend the raised funds on product development, as well as on distribution in the Russian Federation and the creation of new solutions.
The Profilum team expects to connect most schools in Russia to its platform by the end of 2022. It is also planned to methodically develop its own services and courses for their commercial launch in 2023. In addition, it is expected that by the end of 2022 the platform will become the basis of the presidential career guidance project "Ticket to the Future" and will find its application in the implementation of other educational projects. The company will also strengthen the direction of regional analytics, which helps in career guidance for students from all over Russia, and will launch products aimed at improving career literacy.
 | More than a quarter of the population is afraid to remain unemployed due to the digitalization of the economy and the emergence of not only new requirements for specialists, but also new professions, "says Vitaly Altukhov, co-founder of Profilum. - Almost every second Russian (44%) is ready to retrain, completely changing the scope of activity. This suggests how relevant the request for career guidance services is today. We are pleased with VEB Ventures' understanding of the relevance of this issue and willingness to participate in addressing it. |  |
According to the press service of VEB Ventures, by mid-June 2022, the Russian online education market has grown significantly over the past few years. In the future, it will also expand thanks to new products and services. The growth of the market will also be provided by higher education, where online services are less developed than in school or institutions of secondary vocational education.[2]
2021: Attracting 130 million rubles from Sistema SmartTech
On July 29, 2021, AFK Sistema announced the investment of 130 million rubles in Profilum through its Sistema SmartTech fund. The raised funds service for professional guidance of school-age children is going to be spent on the development of the platform and its launch in new markets.
| | Attracting investments will help us become a full-fledged assistant to the parent in the development of children in the Russian Federation and in the world, - said Anna Shaikhutdinova, general director and co-founder of Profilum. | |
By the end of July 2021, more than 300 thousand students and over 1,700 schools from 12 regions of Russia were registered on the Profilum platform. The company's services are also available in Kazakhstan. Service career guidance services cost from 900 rubles. Depending on the cost, you can get, along with the test, a database of popular professions or an individual career development strategy
In addition to career guidance, the service offers educational services for children and counseling for parents. The segment is expected to generate up to 35% of the company's revenue by 2023.
| | "Profilum," which, in our opinion, offers the highest quality solution for career guidance in Russia, can become the leader of this [EdTech] market, "said Artem Sirazutdinov, a member of the investment committee of the Sistema SmartTech fund. | |
According to Ksenia Shoigu, managing partner of the Sistema SmartTech Foundation, although digital projects in the field of career guidance were not so noticeable until mid-2021, this is an interesting and promising segment of the educational services market. Families of schoolchildren in Russia spend more than 40 billion rubles a year on additional education and child development. Profilum offers a quality product and deep analytics that can become the basis of a large EdTech business in the future, she said.[3]
2017
Since September 2017, Profilum has been a resident of the Innovation Laboratory at Harvard University.
2015
The company was founded in Moscow in 2015. During this time, more than 60,000 children and parents used the service, a number of educational institutions successfully use the service to conduct vocational guidance classes in the classroom. On the basis of Profilum technology, such projects as "Professions of the Future Moscow" (Moscow Innovation Agency) are being implemented; Education for the Future (in partnership with Sberbank PJSC, Start-ITMO (in partnership with ITMO).
Notes
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