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Owners
MaxPoster is a Russian developer of IT solutions for automated management of used car sales. The service is engaged in the assessment of the cost of cars, warehouse management, unloading, call quality control and and promotion of ads for the sale of the car. The service cooperates with dealers, as well as Авто.ру and Drom.ru sites (by the beginning of 2020).
Performance indicators
2024: Revenue growth by 8.3% to RUB 4,259 million
The revenue of MaxPoster in 2024 amounted to 4,259 million rubles, which is 8.3% higher than the same indicator in 2023, which was 3,933 million rubles. In the rating "TAdviser500: The largest IT companies in Russia," prepared by the analytical center TAdviser in August 2025, the company took 169th place. Read more here.
History
2021: Avito increases MaxPoster stake to 100%
Avito invested $1.2 million in the HR Messenger recruitment automation service, and also increased its stake in MaxPoster, which develops IT solutions for automated car sales management, to 100%. Read more here.
2019: 'Avito' buys MaxPoster
In mid-January 2020, Avito announced the purchase of 51% of MaxPoster at a price that was not disclosed. MaxPoster will continue to develop previously launched services, but will focus on integrating data and services from Avito
The owners will continue to operationally manage the business and develop their own line of products for dealers, and Avito representatives will join the board of directors, the press service of the ad service told Kommersant.
Prior to the deal, MaxPoster was a major technology partner at Avito, with more than a quarter of all car listings placed by dealers on the site using the service.
| MaxPoster helps dealers effectively use investments in marketing, and partnership with Avito is an opportunity to significantly strengthen our product: it gives us access to technological developments, data and solutions of the largest Russian IT player, - said the founder and CEO of MaxPoster Alexander Vorobyov. |
Avito reports that by the beginning of 2020 , more than 700 dealerships in Russia are MaxPoster customers.
Avito highly appreciates the prospects for the growth of the dealer business in the used car market. By mid-January 2020, dealers in Russia account for about 17% of used car sales, and in developed countries - up to 50-60%, said Kirill Votyakov, head of the Cars category at Avito.[1]
Notes
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