MEDIA1
Russia
Central Federal District of the Russian Federation
Moscow
st. Olkhovskaya, 4k2
Top managers:
Maria Aleksandrovna Komarova
Content |
MYeDIA1 is a Russian private group of companies. The key priority of the company is the development of assets in traditional and digital environments with a focus on high economic efficiency and leadership in selected niches. The headquarters is located in Moscow.
Aktivs
As of August 2022, the MYeDIA1 Group combines the following assets:
- TV channels Muz TV",," "YU""Disney Channel,"
- operator, outdoor advertising Gallery
- "Choose Radio."
The total audience coverage for August 2022 is over 100 million people per month.
Developments
- GETRADIO is an advertising platform for self-contained online radio advertising.
- VDOOH is a platform for placing ads on digital screens.
(data current as of September 2022)
History
2024: Media Telecom bought Media1
On August 14, 2024, Kismet Capital Group, owned by businessman Ivan Tavrin, announced the sale of the assets of its media holding Media 1 (it includes, among other things, Muz-TV and Yu TV channels ).
According to Vedomosti, the buyers were Media Telecom, a joint venture between Rostelecom and the National Media Group (NMG).
The transaction, the amount of which was not disclosed, also includes the sale of the regional radio holding Choose Radio. In January - June 2024, according to the data, Mediascope the television share of TV channels "Muz-TV" "YU" and among viewers over 4 years old was 0.6%, and the channel "Sun" - 0.7%. Radio holding "Choose Radio" unites 152 radio stations in 20 cities Russia with an coverage of about 8 million listeners.
The deal is a significant development for the Russian media market. According to Sergey Libin, senior analyst of the market analysis department at Gazprombank, this transaction is beneficial for both the seller and buyers. For NMG, the acquisition of radio stations means expanding its business, which was not previously in the holding's structure. For Ivan Tavrin, the sale of assets represents a way out of the media business on favorable terms.[1]
Kirill Tanaev, director of the Institute of Modern Media, estimated that the acquired channels increase the on-air share of NMG by about 1.96 percentage points among Russians over 4 years old. He noted that the audience of the Media 1 channels mainly consists of young people, which, in his opinion, strengthens the capabilities of the NMG in working with this age group. However, Tanaev also stressed that this represents a certain challenge, since young people are spoiled by a large selection of content and their media consumption is more active and diverse compared to other age groups. As a result, according to him, the young audience is increasingly moving away from classic television in favor of various Internet activities and streaming services.
The sale of Media 1 assets is part of the group's long-term strategy to exit the media business and focus efforts on high-tech markets, the company said.
2023: Appointment of Maria Komarova as CEO
On December 22, 2023, the group of companies Media1"," which includes the TV channels Muz TV"," "," "YU Sun" and the regional radio holding Choose Radio"," announced the appointment of Maria Komarova as the new general director of the holding. In this position, she replaced, Jan Kuhalski who led Media 1 for four years. More. here
2021
Rebranding
On December 1, 2021, it became known that the MEDIA 1 group of companies, which includes Muz TV"," TV Channel, "YU" Disney Channel Gallery , and "," Choose Radio announced the rebranding.
As the general director of the holding, Yan Kukhalsky, explained, MYeDIA1 is a private media business that is actively transforming itself into industry trends and the requirements of both the B2C- and B2B audiences.
The updated brand platform and corporate identity "MEDIA1," developed jointly with the ONY agency and the insight agency Signal (part of ONY), reflect the DNA of the group, its values and character. The Media-1 logo has been updated to become the basis of a flexible design system. Now it is slimmer, more geometric and more balanced. In addition to the form, the color has also been updated: the conservative black has changed its bright red - the color of those who want to be noticeable and are ready to work for the result, the company explained.
In addition to the identity of the main brand, an HR style was also developed. It is distinguished not only by continuity, but also by its accents. Five geometric shapes have become softer and more rounded, HR visuals have become lighter on all levels, including the shade of red - it is more open and soft. Focus was taken on functionality, shifting focus from brand to people, their experiences, perceptions and interactions.[2]
Structure
Media-1 is a Russian independent holding that unites dynamically developing media assets.
The total reach of the Media-1 audience as of June 2021 is more than 100 million people per month.
Media assets within the holding:
- Muz TV"" is the music channel in the second multiplex, digital television available on 20 buttons each. TV countries
- "YU" - An on-air federal television channel with a female target audience specializing in reality and covering the entire territory. Russia
- Disney Channel is an on-air federal entertainment channel that offers Russian viewers animation, feature films, TV series and programs for the entire company's family, Disney including on an exclusive basis.
- Gallery is an outdoor advertising operator in Russia, present in 38 regions, including Moscow and St. Petersburg.
- Choose Radio is a broadcasting network for managing partner radio stations of federal radio holdings with a dominant market share in each of the 18 regions of presence.
2019: Holding Line-Up
As of November 2019, the holding included the TV channel Muz TV"," channel "Yu""Disney Channel," the operator, outdoor advertising Gallery the network of regional stations "" and Choose Radio the manufacturer of content for the digital environment. DIVICO
2009: Merger of TV assets of Media-1 and AF Media Holding
In 2009, the television assets of Media-1 and AF Media Holding (MUZ-TV, 7TV channels) merged, as a result of which the UTV Holding was formed.
Notes
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